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Salva

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Salva

Salva

Salva

Advertising, New Media And Product Placement

The provides an extensive background in advertising and in particular:

·        in drafting and negotiating any kind of advertising contract (e.g. agency contracts, sponsorship contracts, contracts of advertisement distribution and advertising concession contracts);

·        in the assessment of compliance with antitrust law and deceptive and comparative advertising legislation of advertising campaigns (TV commercials, press campaigns, packaging and prize contests), before they are actually launched, also taking in consideration competitors’ campaigns.

SLM assists its Clients before the Italian Advertising Self-Discipline Institute (IAP) to protect their advertising creations, also acting as counsel for defense before the Italian Competition Authority and the Jury for Advertising Self-Discipline in the respective proceedings.

SLM’s knowledge in advertising has been the key in researching and striking solutions in innovative matters, such as product placement, branded content and virtual advertising.

Furthermore, SLM offers a specific expertise in relation to new marketing tools and online advertising.

In more detail, SLM provides legal advice with respect of the management of community services, social media advertising campaigns, and also real time bidding services and programmatic buying, assisting its Clients in drafting and negotiating all necessary contracts to this end.