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Industrial Property Law and Innovations

The more a company’s assets (brand, company name, domain names, trade names and insignia, patents, drawings, models, know-how) are well-positioned in the market, the stronger its image will be. And it is even stronger if the products, the advertising campaigns and the marketing strategies are adequately and appropriately supported by the protection tools provided by the sectoral legislation. SLM offers its expertise to all companies, as it leasd them in the legal framework of the Code of Industrial Property and the competition law regulations, offering a custom-tailored advise aimed at the best strategy for positioning the brand in the market, with a focus on geographical names and indications of source, including the “Made in Italy”, on the protection of the trademark (in particular through legal proceedings and national and international arbitration), on protection of secret information.

SLM’s approach is market-oriented.

Of particular relevance, especially for protecting companies operating in an often distorted market, are the registration of models and industrial design and protection of software and new technologies patents.